Context
Course Karma was facing difficulty in achieving the required volume of registrations for their webinars.
The low registration numbers were hindering the effectiveness and reach of their webinars.
Strategy
Objective: Significantly increase webinar registrations while maintaining cost-effectiveness.
Method: Leveraged previous learning experiences and continuous iteration to maximize registration efficiency.
Key Performance Indicators (KPIs): Cost per acquisition (CPA), conversion rate, and total registrations.
3. Results: Record-Breaking Performance
Total Spend: $3,918.41.
Registrations: Achieved 1,649 sign-ups, a record number for Course Karma.
Cost Per Acquisition (CPA): Managed to keep the CPA at just $2.38 per sign-up.
Conversion Rate: An impressive conversion rate of 51.4% on the website.
Overall Impact: The conversion rate exceeding 50% marks a significant success, indicating high relevance and appeal of the webinar to the target audience.
