Client: Angel Candy Shop

Challenge: Struggled to roll out consistent and resonant creatives

Duration: 6 months to present 

Approach: Conducted deep target audience research to understand resonance

Results:

Successfully scaled their accounts

Optimized spend: 80% of budget focused on top-performing concepts

Achieved peak 10X ROAS 

Key Takeaway:

Understanding and aligning with audience preferences can significantly enhance advertising performance and return on investment.